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Posted in March 19, 2011 ¬ 8:16 pmh.adminNo Comments »

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Materials Testing The Water "outlets" Model Store Experience Transformation

Recent years, Guangzhou's new home store opened easily 12 million square meters, more than a large-scale one. This expansion comparable to high-speed flying speed of the train, due to timing and place. On the one hand furniture, building materials, low threshold, the number of manufacturing companies large and booming manufacturing base in Guangzhou and the nearby South China; the other hand, a stronger yuan in exports, many export enterprises gradually fought in the domestic market, need to expand domestic sales channels. The opening of stores like enclosure, naturally no lack of shops stationed.

According to preliminary statistics, the operation of Guangzhou city home store has a total area of up to several million square meters, only one place on Huangpu Road, more than 1 million square meters. In recent years, the property market hot like a powerful engine for the train speed significantly. However, once the engine pulling the train, "extinction", home stores suddenly plunged into perilous, always face the risk of dismantling. It seems in the industry next year is not optimistic. To survive in the face of adversity, and seeking a change of course, talking about the hottest topic in the industry right now.

Golden Week this year, and past the "Qiangfengshou" compared to more focus or who's "warm and strong", to survive the slow winter Getting the "days of spring flowers."

Materials testing the water "Outlets" mode

Keywords: Discount Depressed home market for Poxian, 11 golden week whether to restore the sales weakness this year, suddenly become major home stores in Guangzhou Xu Li a try this year, the last chance.

Price is still wielding the weapon of all supermarkets, B & Q's "discount sale", and tile work, flooring, bathroom and other famous brands of joint promotion, which attracts a lot of popularity. According to B & Q marketing officer said, 11 over the normal increase in passenger traffic during the period from 80% to 90%, new stores rose even Liwan 300%, while the overall average increase in sales of about 560%.

The tiles sounded pretty home, build number of its National Day promotion, the biggest bright spot is the joint launch of the ceramic and Dongpeng "Outlets" mode. "In the big market shrinking, model innovation are critical, we placed the future growth of this channel integration and business model innovation." Liang, general manager of home education week had told reporters that in just seven days, a pretty home in Chebei stores, Yellowstone shop, Changgang shop, flowers shop owned 10 stores, respectively, from 30 to 50 square meters to provide a significant discount of the trial operation of the region as a zone.

Fashion brands, airlines, laundries and other industries have been sell very many years "Outlets" of the forms mode, 11 in Guangzhou during the first retail building materials, the strength of its benefits is also unprecedented. It is understood that the balance of 60 to as low as 1 tile off Dongpeng launched off one elegant sandstone as low as 0.998, jade stone as low as 1.67 fold, coral jade as low as 2.4 fold. The initial listing of Na Funa no tunnel for Stone uses the "buy 10 get 10" for sale on way, and even broke the industry, "new high" in practice.

"These products are not of-season products, nor is flawed seconds." Dongpeng Ceramics Guangzhou Branch General Manager Zhang Yi, told this reporter the reason why the price so cheap, mainly limiting the area available for sale. According to reports, access to discount products generally fall into three categories: First, the bulk of production (such as real estate fine decorated rooms of mass customization product) product code left off; second is to develop tests to market without a large number of products in other colors ; three new mainstream mature specific regions in a given period of promotional offer. According to Education Week

has revealed that, compared with normal, 11 Golden Week, whether traffic or sales people have an obvious upgrade, especially ceramic promotion is quite good gains. The brand-name discount-store model is just test the water, launched in November this year. Estimates of the trade affected by this stimulus, the industry may be next off the dark button will intensify competition.
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